TikTok has a lengthy history of being a social media trailblazer. They’ve been on top of the game for the past few years. However, there is one area where they have fallen behind. This is the traditional “link in bio” area. Users could only add a link to their TikTok profile’s bio at random. As soon as they created their account, certain users had access to a link in their bio. After a specific number of followers, some accounts would be granted access.
Some petitioned TikTok for a website to be added to their bio, but were unsuccessful. TikTok has revealed that anyone who has their account configured to a Business Account can include a link in their bio. Let’s take a look at why you should include a link in your TikTok bio, how to make your account a business account, and how to include a website in your bio.
How to Add a Link to Your TikTok Bio
1. Tap on the three dots in the top right corner. Then click “Manage Account”
2. Then tap “Switch to Business Account”
3. Now tap the “Edit Profile” button. Then select “Add your website”
4. Type in your website, and then click “Save”
5. Tap the back arrow in the top left-hand corner. Now your clickable website is up and running in your TikTok bio
Why Should Your TikTok Bio Include a Link?
You’re losing out on huge SEO gains and wasting valuable TikTok bio real estate if you’re not driving your followers to your website. You can’t insert a link in the caption of your videos as you can on Instagram.
You can include a link in the comments section of your TikTok video, but users will need to copy the URL, exit the app, and paste it into a browser. That’s quite a few stairs.
The ideal way to direct users to an easily clickable link is to tell them to go to the link in your bio. Your social media strategy includes your website. On your social media sites, your followers can only view a portion of your brand or business. They can get a better idea of what you have to offer if your website is easily accessible.
Make sure to include the URL in your TikTok bio as soon as possible!