TikTok: What is the meaning of New Year New MiO? Health goals for 2021!

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Screenshot, YouTube, @DrinkMiO

As 2020 draws to a close, users on TikTok are really embracing the start of 2021.

There is a new ad going round on TikTok and users can’t get enough of it.

The ad is for the new MiO fruit punch, and different TikTok users have been promoting the health beverage so that it has gone viral on TikTok.

What is MiO?

MiO is a liquid water enhancer, that adds different flavours to drinks of water.

It has been said on the website (makeitmio.com) that: “MiO may be small, but it packs a mighty punch. With just a few drops, you’ve turned a plain old bottle of water into a flavor-packed vessel of motivation.”

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MiO have began encouraging people to use their flavour enhancer to stay healthy and hydrated in 2021.

Why is it viral on TikTok?

TikTok users can’t seem to get enough of MiO.

The hashtag #Newyearnewmio has started trending, with countless users jumping on the trend.

It is a clever play on words for the phrase ‘new year new me’ which people often use when making their new years resoloutions.

It has gained popularity because of the adverts using the hashtag for the product- boosting sales for the business.

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@ellamendelsohn

The amount of ppl watching u can tell how embaressed I am rip #Hyperfixated #fyp #NewYearNewMiO #boatday

♬ original sound – Madison Elliott

TikTok ad examples

Here are four examples of adverts that use #Newyearnewmio.

This TikTok, which recieved over 90k likes shows their version of an ad, with the user using the MiO flavour enhancer to stay hydrated.

@prestonkonrad

New Years Resolution time: Here’s a fav hack to drinking more water this year #Ad #MiOFixWater #DrinkMoreWaterWithMiO #NewYearNewMiO @drinkmio

♬ DO MY THING – Lucian

In this video, fitness fanatic Katie Austin shares her using MiO with her 500,000 followers.

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@katieaustin

Jazzin’ up my water game no matter the occasion, and especially in 2021🙌🏽 #Ad #MiOFixWater #DrinkMoreWaterWithMiO #NewYearNewMiO @drinkmio

♬ DO MY THING – Lucian

This TikTok user takes a fun turn on the trend by using her small horse to promote the brand – hilariously cute!

This TikTok influencer shares her ad for MiO with her many followers.

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